The power of the useless: Soft technologies and fine arts


We approach the concept of crafts as body of knowledge that belongs to the expert in contrast to a contemporary art without utility in itself, as a way to distinguish technology from tech- nique in art. The superiority position of the technology from the technique discloses in its searchfor goals, that can be tangible, exemplified in hard technologies, or intangible, attributed to theconcept of soft technologies. The drift toward technologization of devices, helps to approach the danger of defending the immaterial art product as an alignment with the discourse of the society of cognitive capitalism.

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